MORE THAN BEAUTY — THIS IS CONFIDENCE, CONNECTION, AND EXPERIENCE.
At HBeauty Bar, every service is designed to help you feel seen, confident, and completely yourself.
OUR STORY
Proudly built on passion, growth, and the people who all make it possible.
HBeauty Bar was founded in April 2018 in the basement of Harlee’s home, starting with a passion for spray tanning and helping clients feel confident in their own skin.
What began as a small intimate setup quickly grew through dedication, relationships, and a commitment to quality. Throughout the years HBeauty Bar has been supported by multiple wonderful staff members, and still to this day is backed by phenomenal assistants who help create the experience clients know and love.
As the business continued to evolve, additional services were introduced, expanding into multiple storefront experiences as well as on-site and in-house appointments to better serve every client’s needs.
Today HBeauty Bar is more than just a beauty business — it’s a full-service experience designed to support you through life’s most important moments. From makeup and styling to tuxedo rentals and event services, everything we offer is rooted in helping you feel confident, comfortable, and completely yourself.
No matter how much we grow, the heart behind HBeauty Bar remains the same — creating a space where every client feels valued, understood, and taken care of.
OUR GROWTH & MILESTONES
Every service we offer today began with a vision, a certification, and a commitment to growth. This journey reflects our dedication to expanding our expertise and creating a full-service experience for every client.
April 2018 - Certified Sunless Technician
The beginning of HBeauty Bar — launching with spray tanning and a passion for helping clients feel confident in their own skin.
June 2018 - Certified Makeup Artist + Product Line Founder
Expanded into cosmetics, skincare, and lash products while becoming a certified makeup artist — laying the foundation for a full beauty experience.
August 2019 - Photography Services Introduced
Added photography services to capture life’s most meaningful moments and enhance client experiences beyond beauty.
April 2022 - Certified Event Planner
Expanded into event planning to offer clients a seamless, stress-free experience for their most important occasions.
May 2022 - Ordained Minister
Became an ordained minister to further support clients during one of life’s most meaningful milestones — their wedding day.
January 2023 - Memorial Photographer
Began offering memorial photography services to honor and preserve meaningful memories with care and compassion.
Entered the formalwear space, providing high-quality tuxedo rentals and expanding services for weddings and events.
March 2023 - Tuxedo Wholesaler
Became a transport driver, offering safe and reliable transportation services for events and special occasions.
March 2024 - Transport Services Introduced
April 2024 - Certified Eyelash Technician
Continued growth in beauty services with the addition of professional lash services tailored to enhance each client’s look.
What started as a single service has grown into a full-service experience — built with intention, passion, and a commitment to always evolving.
OUR JOURNEY & LOCATIONS
From humble beginnings to expanding into multiple spaces, each location has played a part in the growth of HBeauty Bar. Every step of the journey reflects our commitment to serving clients with care, intention, and excellence.
Location I —
Where It All Began
Founded in April 2018 in the basement of Harlee’s home, this is where HBeauty Bar first started with spray tanning and a vision to build something bigger.
IN-HOME STUDIO — LINCOLN AVE, AMERY, WI
Location II —
First Expansion
As demand grew, HBeauty Bar expanded into its first professional space allowing us to offer more services and accommodate more clients.
STOREFRONT — MAPLE ST E, AMERY, WI
Location III —
Continued Growth
With continued support from our clients, we expanded again — enhancing our services and creating an even more elevated experience.
STOREFRONT — RIVERPLACE MALL, AMERY, WI
Location IV —
Glamhouse Era
One of the most memorable chapters of HBeauty Bar — the Glamhouse. A mini shed transformed into a fully functioning storefront, built with creativity, passion, and vision.
This space represented growth, hustle, and the ability to turn something small into something impactful.
STOREFRONT — WALL ST, NEW RICHMOND, WI
Location V —
Where We Are Today
Today, HBeauty Bar continues to grow, offering both in-studio, on-site, and in-house services to meet our clients wherever they are.
IN-HOME STUDIO — HIDDEN LN, NEW RICHMOND, WI
